Between January 15th and 19th, luxury watch professionals and customers from around the world will descend on Geneva for the annual Salon International de la Haute Horlogerie (SIHH).
This premier event on the world watchmaking calendar, features a complete redesign this year, with more exhibitors than ever before and a fantastic media and online presence - and members of the public are able to attend the final day's events on Friday the 19th.
Let's take a look at some of the exclusive opportunities that this prestigious event has in store.
A gallery of 35 top-tier exhibitors
Watch connoisseurs are very particular about the timepieces they choose to invest in, and there is a broad spectrum of fine taste when it comes to metals, movements and the fine details on the face of each luxury watch.
With this in mind, this year's SIHH features no less than 35 exhibitors, with the likes of Hermes, DeWitt and Romain Gauthier joining the event. For fans of historical timepieces, a display of vintage Cartier clocks will open at this year's event.
With some of the world's finest watches on display and company representatives ready to interact with delegates, the 2018 SIHH offers visitors a chance to explore, experience and exchange ideas.
Opportunities to network with industry leaders, thought leaders and influencers
The 2018 Salon International de la Haute Horlogerie is designed for interaction, with an auditorium, hub area and dedicated space where delegates can interact with some of the world's most influential bloggers and other media influencers.
This high tech approach, which confirms the important role that luxury watches still play in the modern world, will create an excellent networking and PR opportunity in the custom-built white box - an area made up of plug and play mobile studios.
Public access on the final day
Luxury watch buyers, collectors and members of the public who appreciate fine watchmaking have a unique opportunity to attend this year's SIHH on Friday, January 19th. Tickets are available on the event website.
Whether you're a collector of fine watches, a corporate sponsor, or a connoisseur of all things beautiful, you're bound to find something eye catching at this year's SIHH. If you would like to attend, then consider a private jet charter to get the most out of your time in Geneva.