Golf - An Effective Business Networking Tool

Golf has a long history as the sport of business, with countless deals having been made on golf courses around the world.

While many business networking tools have given way to new technology, golf remains a powerful and enjoyable way to meet and bond with potential clients, partners and team members.

Here are some unique benefits to using golf as a networking tool while enjoying a great day out on the course.

A sport that lets you unwind and talk business

Getting to know a new business partner, or catch up with an existing one, can be challenging.

With loads of topics to cover, your bonding session needs to be long enough to cover a lot of ground - but another boardroom session or lounge meeting just won’t work.

Sometimes you need to get out of the office, spend some time outdoors, and challenge each other in new ways. Enter golf - the ideal sport for talking business.

While other sports require huge exertion and concentration, golf combines moments of intense concentration with periods of relaxation as you move around the course.

Imagine trying to get to know a new client or iron out the details of a deal while cycling uphill, hitting a steep ski slope, or running a marathon. The results may be shaky at best.

It’s not easy to find another sport that allows an entire deal to be discussed on the field, but on the golf course it’s not just easy. It comes naturally.

Golf caters to all levels of skill and fitness

Taking colleagues and team members out of the corporate setting and onto the sports field can be risky - especially if the person you’re with isn’t in peak physical condition.

While more intense sports may be beyond your guest’s physical abilities, golf is a game that can be enjoyed by almost anyone.

Regardless of age or physical condition, a day on the golf course is a great way to enjoy moderate exercise.

Best of all, you won’t run the risk of embarrassing a client or colleague who isn’t in the best shape.

The handicap system is another innovative feature of golf that makes it possible for players of all skill levels to enjoy a pleasant day on the course.

To add an extra level of friendliness to your business golf game, you can also agree to relax some of the stricter rules of golf. Some examples could include:

  • Mulligans - allowing poor first shots to be tried again without penalty.
  • Free tap ins - a ball that’s very close to the hole can be tapped in without an extra stroke being recorded.
  • Relief for bunker balls - no matter how many shots it takes to get the ball out, one stroke is recorded on the scorecard.

It’s important to note that these allowances need to be agreed on before the game begins. There’s a big difference between relaxing the rules and making them up as you go along.

Doing business in beautiful surroundings

No matter how attractive your premises may be, there’s nothing quite like a perfectly manicured golf course to inspire great relationships.

Being in nature, but surrounded by the order and beauty of a pristine golf course, you’ll find yourself relaxed, inspired and focused - and that’s the perfect mental state for doing business.

The sheer number and variety of golf courses around the world open up almost limitless possibilities.

If your business partners and top clients enjoy golf as much as you do, you’ll be able to work a game of golf into every business trip, conference, or negotiation trip.

By flying private, you’ll have plenty of time on your hands - and what better way to spend it than on the golf course?